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MY WORK

Amu logo

Make a Logo design that embodies the brand Amu. They want a alternatives looking logo, that reads classy. They also would like to use they're brand color, which is pink.

as well as they're slogan "Believe in your truth.

Deadline:

1 week

For this design I researched alt logos as well as alt media. I wanted to make something unique but not over the top. 

Fancy

Make a package design for Fancy's main product. They want Biodegradable materials, and make sure you don't use any images. 

Fancy wanted to use they're brand color which was yellow. 

Deadline:

1 week

For this design I took the time to come up with a few options. I looked for packages that could serve as not only the shoe box but the bag. This was to reducing the amount of waist and unneeded packages. I picked a box that not only had straps but also "locked" as to keep the shoes in. I also wanted to used they're logo as a pattern since they didn't want images. 

Grand Rapids Latin American film festival

This poster was a in class assignment to design a poster for the GRLAFF. The brief was to make a poster that didn't stereotype the festival. but still still gave a nod to it's roots. I use a repeating pattern of old and interesting film containers as well as heavy contrasting colors to bring interest into the piece. 

Hot topic redesign

For brand design, we were tasked to rebrand or reimage an existing brand. I chose Hot topic. For this redesign, I decided to push out the emo band aesthetic and just focus on the anime nerd theming. I first reimagined their logo. I wanted something cleaner and more versatile. So I designed themed logos that could be swapped out. I also focused on the brand being more eco-friendly with a redesign of one of their bags, as well as a tag. This was a school assignment.

Color Blind Awaraness

For this brief we were tasked to design a logo for the Color Blind Awareness association. for this I researched and looked into colors that most color-blind individuals could see. or at least have enough contrast that it was obvious that the key elements are there. I also added the eye design as a nod to the fact that it's an eye-related thing. This was a school assignment.

underhill sy 2.jpg

Ban Dai package design

For this brief we were asked to redesign packaging and deliverables for a well known brand. I chose Ban Dai, I first redesigned the logo. For the logo I wanted to keep it simple and clean, while using their brand colors. for the deliverables i kept it clean but fun. I designed a repeating pattern that mimicked Japanese's patterns. This was a school assignment.

Sharpie project

For this brief we were asked to design pieces for a cause. I chose a limited run campaign called uncap the possibilities. it was a campaign that sponsored different causes that different sports stars nominated. For each design I wanted to not only to call back to the brand sharpie. but also show what that pack stood for. so for one the sports star was sponsoring a food project. for this i took a plat and drew in "sharpie" food. This was a school assignment.

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